Management training and development since 2003.

Our approach


Guiding principles

  • We believe that people learn by doing
  • We believe that learning should be fun (but not immature)
  • We see ourselves as facilitators of adult learning and skills development, not lecturers
  • We recognise each participant has experiences and knowledge and we encourage them to utilise this
  • We recognise that adults attend training to get their problems solved, so we ensure that the concepts and information being presented is relevant to their life and work
  • We use stories and examples to connect with the participant’s emotions to ensure that concepts are more likely to be remembered, recalled and learned
  • We establish a climate of openness and trust in the learning group
  • We clarify the purpose of each topic as well as its benefits to the participants in order to engage the motivational force behind the learning
  • We actively encourage participants to create a Personal Action plan during the course, in which they list commitments to personal change.

Our trainers


Aidan McGrath

Principal Trainer: Aidan McGrath

Aidan McGrath is an experienced trainer with a wealth of commercial experience. He has particular strengths in Sales, Sales Management, Business Development, and Entrepreneurship.

He co-developed and delivered the Sales Leadership Programme for the William J. Clinton Leadership Institute at Queen's University.

He has over 30 years experience in the ICT sector with broad commercial experience at CEO and Board level. He has substantial experience in C-level contract negotiation (in both public and private sectors).

Aidan holds a B.Sc. (Honours) in Biochemistry from the University of Ulster and an MBA from Trinity College Dublin.

His initial career was as a management consultant with Arthur Andersen (now Accenture). He subsequently joined McDonnell Douglas Information Systems Limited (now Capita) where he was awarded the Presidents Club qualification for ‘Outstanding Sales Achievement’ for five successive years and was promoted to General Manager of the N.I. Operation.

In 1993, he founded Beckinridge, a technology training company, and grew it organically from zero to one of the most respected technology training companies in Ireland. He developed and delivered Sales Training courses for technology companies throughout the world including the UK, the Far East, South Africa and Silicon Valley. He developed and delivered the Export Sales Training programme for the Irish Software Association which ran for 8 years and trained sales teams from over 120 Irish Software companies.

He is currently a director of two of Northern Ireland fastest growing technology startups.